While you right here the phrase Birkenstock, would you ever attach it to Parisian sublime? I for sure wouldn’t. However the unsightly shoe pattern has taken the hippie staple and made it model and now Birkenstock has additionally made it design! The logo has simply opened a brand new showroom at the Rue Saint Honoré within the middle of Paris and it’s surprising. Don’t assume you’ll be able to mix Birkenstocks and top design? Scroll. You’ll be as amazed as I’m.
Created to show Birkenstock 1774, the corporate’s number of restricted version clothier collaborations and particular initiatives, the showroom is an ideal instance of an idyllic Parisian condominium whole with parquet flooring, paneled partitions, surprising fireplaces and cascades of herbal gentle.
The inventive consultancy Vinson & Co juxtaposed the condominium’s vintage structure with trendy furniture in that increased Ecu manner that I simply can not get sufficient of. Items in each and every jaw-droppingly beautiful room come from mid-century icons like Cassina and Pierre Jeanneret and modern-day display stoppers from Faye TooGood and Vitra.
The clothier Birks simply appear to casually leisure some of the completely composed rooms. They’re cohesively full of heat tones, worn leather-based, ceramics from well known ceramicists together with Simon Hasan and distinctive woven artwork created by means of embroiderer Geraldine Larkin the use of jute and felt – fabrics used within the making of Birks!
I might gladly name this showroom house, whether or not it got here with the footwear or now not. For now ,I’m plotting a go back and forth to Paris to peer this area and perhaps pick out up a couple of the Rick Owns Birkenstock collaboration. They’ve sufficient edge that they block the recollections of Birks worn with socks out of my thoughts.
If any person remains to be headed to Paris earlier than summer time’s finish, please cross seek advice from Birkesnstock 1774 and file again whether it is if truth be told as fabulous as this seems to be!
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images by means of depasquale + maffini
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